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Building Your Business Through Storytelling

January 16, 2020 @ 6:30 pm 8:30 pm

Building Your Business Through Storytelling

Storytelling is one of the most powerful ways to breathe life into your brand and often called one of the main components of a content marketing approach. A recent study suggests that by telling their brand story well, companies have the power to increase the value of a product or service by over 20 times.

Stories matter, but how do you craft the story and make sure it gets delivered well?

There are many ways to tell your brand story: brand statement, tagline, images, videos etc. How do you apply them to your business and stand out from the crowd? How do you engage and influence the consumer through storytelling?

In this sharing, our two speakers will talk about the power of video storytelling and how to let your customers tell the story for your business.


About Speakers:

Nausheen Ishtiaq-Chen @ Zen & Zany

Zen & Zany films has helped raise startups in China more than $7M in funding through creating crowdfunding campaigns.

Topic: The Power of Video

How to get started with Video?

How can videos help you tell the brand story?


Yoogle Liu @ 硬盒交互

_box (硬盒交互) is the brainchild of a group of local & overseas new media artists and geeks. It explores creative ways to incorporate technology and art. We re-define medium and methods to present information, deliver clients’ values and resonate with the audience.

Topic: Make Brand Talk

Tired of letting your customers imagine your brand?

Why not make them answer it by themselves?



English in sharing

English and Chinese in mingle and discussion


Event schedule

18:00-18:30 check-in

18:30-20:00 speakers sharing

20:00-20:30 Q&A and free discussion

Thanks for your participation! Looking forward to seeing you on Jan.16th (Thursday) at 24F Hon Kwok Center!

Please contact us [email protected] or call 0755-3394-6980 if you have any questions



3031 Shennan Ave., Futian, Hon Kwok Center,

24/F., Shenzhen, Guangdong, China

Remember to bring your identification card and register on 1st floor.


January 16
6:30 pm – 8:30 pm
Event Category:



WeWork Hon Kwok Center

24/F, Hon Kwok Center, 3031 Shennan Ave, Futian
Shenzhen, Guangdong China
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0755 3394 6980