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Futura Laboratories “Right Here, Right Now” – An Immersive Experience
January 15, 2020 @ 11:00 am – 8:00 pm
Pop Life Global presents FUTURA LABORATORIES “RIGHT HERE, RIGHT NOW” – an immersive experience and product launch for it’s 2020 collection, which includes apparel, accessories, and collectible figures @ PL+ in the Q-Plex, Shenzhen.
Futura Laboratories is a lifestyle brand created by the artist Futura 2000 in 1997. The brand has been rebooted in 2019 with excitement and engagement across multiple platforms, and has collaborated with partners such as Louis Vuitton, Comme des Garçons, Chanel, Nike, Off-White and Levis.
A pioneer when graffiti met the formal gallery ecosystem, artist Futura 2000 (born Leonard Hilton McGurr) was known as early as the 1970s for his radical approach in the street, introducing abstraction to what was an entirely letter-based discipline. His work on canvas caught attention in the 1980’s, and established him as a leading voice within a wider art movement that included the likes of Jean-Michel Basquiat, Keith Haring, and Kenny Scharf. Entirely self-taught in what he calls “the subway school”, Futura has been compared to Wassily Kandinsky for his mastery of color, geometric composition and line—and is celebrated alongside his friends Dondi White and Rammellzee for his progressiveness and of-the-moment dynamism.
Radical at the genesis of his career, his methodology and studio practice can now be viewed over the span of several decades as something consummately pure. Futura’s creativity—articulated across canvas, paper, sculpture, photography, graphic design and large-scale mural work—shines as a result of its kinetic composition, elemental quality, and fully-original gestures.
His work has been exhibited at notable art institutions such as the Museum of Contemporary Art (MOCA) in Los Angeles, MoMA PS1 in New York, the New Museum in New York, the seminal Fun Gallery—as well as, most recently, the Beyond the Streets exhibitions in Los Angeles (2018) and New York (2019).
About Pop Life:
Pop Life Global is a leading, full-service creative house, brand development and consumer products company headquartered in China. They specialize in events, retail activations, immersive experiences, product design and manufacturing for some of the most well-known artists in the pop culture space, including Futura, Ron English, Seventh Letter, and Hebru Brantley, as well as the biggest brands in world including Funko, Disney, Marvel, and Warner Brothers.
No admission fee.
Opening hours: 11:00 – 20:00 ( Closed on Monday)